Brief us. First-pass GTM map in 24 hours.

Tell us about your market and motion. A senior operator reviews your brief and returns a first-pass GTM map inside 24 hours; full discovery follows within 14 days — signal audit, pool sizing, priced infrastructure plan. On your Day-0 call we review the work together and you decide whether Radiant can help. Keep everything either way.

Brief received. Your GTM research report is on its way — it arrives by email. We'll reach out within 24 hours to connect and schedule your Day-0 call. $0 due today · no credit card · keep the map either way.

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Case Study

"Tejo Ventures"

AI-driven GTM,
custom signals,
‍run by operators.

Radiant is an on demand, US-based team of senior marketers, product researchers, data engineers, and SDRs. Enterprise grade market data and AI, the judgment of vetted operators, one party accountable for results.

Start the 2-week trial →See pricing →

(About us)

Radiant runs outbound end to end:

custom buying-signal pipelines,

campaigns developed and iterated

by senior marketers.

Every reply is worked by a

named SDR, and one party

stays accountable for the

number that matters:

booked meetings.

(How Radiant runs GTM)

SIGNALS IN.
MEETINGS OUT.

Four disciplines, one accountable team. AI does the heavy lifting where it earns its place; humans own the judgment and every conversation.

01 · Custom data pipelines

Persistent feeds engineered to your market — liquidity events, wealth events, clinical-trial and FDA indications, research publications, whatever high-caliber signal your buyers emit — with custom AI personalization agents on top. Not a database export: a stream that refills your campaigns as intent appears.

02 · Campaign development

Cohort research, list, email and LinkedIn copy, a supporting asset — then launch, test, and iterate. In one engagement the best cohort outperformed the weakest 18.5×; finding that spread, then feeding it, is the job.

03 · Human SDR operations

Software never answers a buyer. A named, US-based SDR works every reply, qualifies, handles objections, and books — documenting what works into a sales playbook you keep.

04 · Accountability for results

No vendor triangle. Research, data, campaigns, and conversations under one roof — flat fees, never contingent, with a prorated credit if a committed unit isn't live and sending.

(What clients say)

“…a profound partner for our business, hyper focussed on outcomes and deeply engaged in systematically developing process to drive learning, iteration and execution…”

Julian Johnson · General Partner, Tejo Ventures

(Start here — it costs nothing)

GTM Strategy Map & 2-Week Discovery Trial

Before you commit a dollar, Radiant maps your go-to-market: who to reach, which buying signals to act on, and what the sending infrastructure should look like. A plan built by people who have run this motion for years, with AI applied thoughtfully. You keep the map either way.

Begin the 2-week trial →

$0 due today · no credit card · no commitment · 14-day notice ever after

Delivered inside 14 days

GTM strategy map

ICP, buying signals worth acting on, channel plan, and sequencing. First pass from your brief inside 24 hours, refined through the trial.

Signal & data audit

Where your buyers show intent, what data exists on them, and how deep the addressable pool runs.

Infrastructure plan, priced

Senders, campaigns, and pipeline automation sized to your motion. This is the exact scope the calculator below prices.

Yours to keep

Walk away on day 15 with everything. No card on file, so there is nothing to cancel.

Senders, campaigns, and pipeline builds priced in an open calculator. This is the same sheet we quote from. Month to month, no contracts.

Open the pricing calculator

(Compare your options)

Five ways to run outbound.
Only one owns the outcome.

Every path below can work. The question is who does the work, whose data you're working, and who owns the number when it matters.

	Self-serve data platform	AI SDR tool	Lead-gen agency	Build it in-house	Radiant
The money
Steady-state monthly cost	$59–149 per seat — plus the sending infrastructure, verification, and hours you still buy	$250–$5,000+, often quote-only	$3,000–$9,000 typical retainers	$850–$1,450 in tools, plus a ~$7,900/mo hire to run them	From $2,650, published on this page, month to month
Commitment	Monthly seats, but credits expire; enterprise data runs annual	Quarterly to annual contracts are common	3–12 month terms are common	An employment relationship	$0 two-week trial, no card. Month to month, 14-day notice
The data
Where it comes from	One shared database licensed to millions. Your competitors export the same contacts	Licensed vendor data under the hood — same pool, different wrapper	Usually the same platforms, white-labeled	Whatever you build, if you have the skill and time	Custom signal streams engineered for your market — hiring moves, filings, tech changes, whatever your buyers emit
Freshness	Static exports that decay from day one	As fresh as the database underneath	Depends on the tool behind the curtain	As fresh as the pipelines you maintain	Persistent feeds that replenish lists automatically as new signals fire
The people
Human SDR working replies	No — replies land in your inbox	Software answers, until it can't	Often an offshore pod reading a script	You, between meetings	Yes. A named US-based SDR reads every reply, qualifies, and books straight onto your calendar
Dedicated marketing manager	No — a support queue	A CSM for the software, not your market	Sold by a partner, often run by a junior	The person you hired, if you hired well	Yes. A senior US marketer owns your senders and campaigns — the person who scopes it runs it
When something breaks	A ticket queue	A ticket queue with a chatbot in front	Your account manager's account manager	You, at midnight	The senior team that built your account, directly
The work
Market research	Filters and firmographics	Prompt-level targeting	Varies — often a templated deck	Your own analysis, in your own hours	Primary research: ICP from your closed-won data, signal audit, pool sizing, positioning by cohort
Campaign development	Templates and sequences you write yourself	Generated copy at volume	Included; quality tracks whoever is staffed on you	You write, test, and iterate	End to end: cohort research, list, email + LinkedIn copy, a supporting asset, then launch and iteration
Deliverability infrastructure	Yours to build and maintain	Varies by vendor — ask hard questions	Varies — ask who owns the domains	Domains, inboxes, warm-up, rotation: your job now	30 inboxes per sender on an SMTP / Gmail / Outlook split, warmed two weeks before anything ships — plus a LinkedIn sending account standard on every sender and campaign, where others sell it as an add-on
Where AI is used	Research credits and drafting; you drive everything	AI is the whole product, including the conversations	Often a thin AI layer marketed as a team	As good as your prompting	AI for research, enrichment, personalization at scale. Humans for judgment and every conversation
CRM integration	Native connectors you configure and maintain	CRM push; field mapping is on you	Often a weekly spreadsheet	You wire it and keep it wired	Read-and-write integration, built once. Positive replies sync as they happen
The terms
Who owns it if you leave	Exports are yours; credits and learning are not	The account and its learning stay on the platform	Often held in the agency's accounts	Yours	Yours — lists, data, copy, assets, pipelines, playbook, synced into your CRM as we go
Accountability for outcomes	It's a tool. Outcomes are your problem	The dashboard reports; nobody owns the number	Diffuse; pay-per-meeting rewards calendar fills over fit	All yours, along with everything else	One party accountable end to end. Flat fees, never contingent, prorated credit if a unit isn't live
Time to a real read	Weeks to months — you still build, warm, and climb the curve	Sends fast; knowing whether it works takes as long as anywhere	30–60 day onboarding before launch is common	Months: build, warm, learn, iterate	First-pass GTM map inside 24 hours; full discovery — signal audit, sizing, priced plan — inside 14 days. Email warm-up runs in parallel; LinkedIn ready to send almost immediately on commitment

Start the free 2-week trial →

Ranges reflect published pricing and market rates as of September 2026 including vendor pricing pages, published agency rate guides, and cold-email infrastructure cost breakdowns. Categories describe common market configurations, not any single company. Nothing here is a guarantee of results.

You ask
We answer

The questions buyers actually ask before signing — answered the way we'd answer them on a call. Anything else, ask on the trial brief.

What exactly does Radiant do?+

Four things, run as one motion: enterprise-grade market research, custom signal data pipelines that find buyers as they show intent, email and LinkedIn campaign development, and human SDR appointment setting — all by US-based industry veterans. You get one accountable team and one bill instead of a data vendor, an agency, and an SDR shop pointing at each other.

Who actually works on my account?+

Named senior operators, all US-based — no offshore pods, no junior handoffs. Senders and campaigns are owned by your dedicated marketing manager and SDR; signal data pipelines and CRM integration are built by a senior data engineer and product lead. The calculator above names the owner on every line item, because that's how the work is actually staffed.

How does the pricing work?+

Two moving parts. A platform base that scales with how many senders you run, and production campaigns — the unit of work — priced per live campaign. One-time items (pipeline builds, CRM setup) are listed separately and only when you take them. The calculator on this page is the same sheet we quote from; the arithmetic behind every number is printed next to it.

What's inside a sender?+

A sender is a complete working seat: 30 warmed inboxes split across SMTP, Gmail, and Outlook for deliverability, a LinkedIn account for the second channel, and a human SDR who works every reply that comes back. It's the full stack for one outbound identity — infrastructure, channel, and the person who converts responses into meetings.

What counts as a production campaign?+

A campaign is developed end-to-end: research on the cohort, the list itself, copy for email and LinkedIn, a supporting asset, then launch, testing, monitoring, and iteration for as long as it runs. Basic personalization is standard. Each campaign carries a fair-use allowance of 1,000 net-new enriched contacts per month; volume above that meters at $95 per additional 500 contacts.

What's a custom signal data pipeline — and when do I need one?+

A persistent, engineered feed that finds your buyers as they show intent — hiring moves, filings, tech changes, whatever signal your market emits — and replenishes campaign lists automatically, with custom AI personalization agents on top. You need one when a campaign has proven itself and deserves to run on fresh signal instead of static lists. Each build is a data-engineering retainer covering up to 15 hours at a discounted rate; unused hours carry forward, and maintenance stays inside the monthly unit fee.

How does human SDR appointment setting work?+

Every sender includes a human SDR — a US-based industry veteran, not a script or an autoresponder. They read each reply, qualify it, handle objections, and book meetings straight onto your calendar. As patterns emerge, they document what's working into a sales playbook you keep. AI drafts and data do the heavy lifting upstream; a person closes the loop where judgment matters.

What does the market research actually cover?+

Enterprise-grade means primary work, not a report template: ICP definition grounded in your closed-won data, a signal audit of where your buyers show intent, sizing of the addressable pool, and competitive positioning by cohort. You see the first full pass inside the free two-week trial — the GTM strategy map — and research keeps running through the engagement, because every campaign result feeds back into the picture.

Is there a long-term contract?+

No. Month-to-month, pause or cancel with 14-day notice. It starts with a two-week trial at $0 with no credit card on file — you configure your price on this page before you ever owe a dollar, and the first invoice lands on day 15 only if you continue. If a committed campaign isn't live and sending for a full month, its unit fee credits back, prorated by day.

Who owns the data, lists, and assets you build?+

You do. Lists, enriched contact data, copy, assets, the sales playbook, and the pipelines we engineer are yours — synced into your CRM as we go, not held hostage in ours. Leave on any month and everything comes with you. We can work under our standard NDA or yours; the whole team is US-based, which keeps data handling under US standards.

How do you protect deliverability — and compliance?+

Volume is spread across 30 inboxes per sender on a three-way SMTP, Gmail, and Outlook split, with a two-week warm-up before anything ships — the warm-up is free. Sending stays inside platform limits, and copy can run through a client-approval workflow before deployment. Every message carries proper identification and opt-out handling.